Michigan Land Use Institute

Food & Farming / Projects / Know Your Farmer / Know Your Farmer

Know Your Farmer


This new pilot project features biographical stories and photographs of 20 farm families growing food in the northwest Lower Michigan region. These Know Your Farmer biographies are designed as marketing tools that will help attract consumers to the high quality food available to Grand Traverse region residents from their local farmers, fisherman, and other food businesses. The biographies are being packaged as Web-based articles, posters, farmer ‘baseball cards’, and market cards to help promote the farmers and raise consumer awareness about the important jobs being done by their farming neighbors.

The pilot project is made possible by funding from the Grand Traverse Band of Ottawa and Chippewa Indians. The Grand Traverse Band and MLUI are seeking to expand the customer base and sales for local farms while also improving the health of families, and hope to eventually feature all of the farms in the Taste the Local Difference guide.

Michigan Land Use Institute

148 E. Front Street, Suite 301
Traverse City, MI 49684-5725
p (231) 941-6584 
e comments@mlui.org