Taste the Local Difference™ 2014 launches at Tom’s Food Markets
Grocer to feature new marketing materials designed to sell more local food
Taste the Local Difference | July 1, 2014 | By MLUI
- Mark Coe: Having had the oppertunity to present at a local school with Meghan and Leanna, supporting the work Food Corps does is a wonderful thing. They provide a learning oppertunity to our children in agricu...
- Linda Hutchinson: Great! Having been raised on a farm, near Arcadia, I wish my dad who was a Farmer's Market regular in the 60's, 70's and 80's, was here to be involved in the "farm to table" and "local food" initiati...
- Dale Scheiern: It is easy to store and enjoy all winter long too!! Take 1 qt. freezer bags, fill to the point they will lay fairly flat ( not rounded) so they stack easily in the freezer. Local fruit all winter lo...
- Sharron May, The May Farm: You are correct if you are referring to industrial monocultures of animal or plant agriculture which are extractive, organic or not. Fortunately there are small farms pioneering more regenerative prac...
- LillyM: I've been fortunate enough to meet and work with Lianna and hope to meet Meghan. Every FoodCorps volunteer I have met over the years has been incredible. A phenomenal organization with dedicated and...
TRAVERSE CITY—Taste the Local Difference™ (TLD), the local food marketing program of the Michigan Land Use Institute, celebrated the launch of its 2014 guides and a new collaboration with Tom’s Food Markets at a special tour and press conference on June 26.
TLD publishes county-based guides and smartphone apps to make it easy for consumers to find local food in northern Michigan. Now in its 10th year, TLD is partnering with Tom’s Food Markets to sell more local food in their stores.
Tom’s is the proving ground for a new marketing strategy featuring brightly colored “shelf talker” labels, designed to help shoppers identify the local food throughout the stores. The shelf talkers also show how far each product was grown or made from that particular store, helping consumers determine for themselves what “local” means to them.
The new TLD marketing campaign kicked off at Tom’s, but will be shared with retail food markets across the region.
"We're working directly with Tom's and other retail grocers because that's where the bulk of consumers purchase their food,” said Bill Palladino, senior policy specialist at MLUI and director of the TLD program. “We're trying first to help consumers identify local food in the stores where they shop, and ultimately to convince them to buy local products."
818 days ago, 7:44am | by Carol D | Report Comment
I heard recently I'll soon be able to purchase Farm to Freezer fruits and vegetables (a TC Goodwill program) at Tom's. . .looking forward to that too!
818 days ago, 8:15am | by Carol D | Report Comment
Oops...found a drop down box listing vendors at http://www.downtowntc.com/attractions/farmersmarket.html and copied/pasted that into a document. Is there a map of their locations?